It started in a kitchen.

Unemployed, dealing with stubborn skin issues, and unwilling to spend a small fortune on products that weren't working anyway — I started making my own. Simple, vegan, all-natural formulations from scratch. What began as a personal experiment quietly became something I couldn't stop building.

The brand came naturally after that. I designed the logo, wrote the story, built the website, created the packaging, shot the content, ran the socials. Everything The Mineraw looked and felt like — the minimal aesthetic, the no-fuss philosophy, the honest ingredient lists — that was intentional. Raw, simple, real. Made for people like me who had skin concerns and didn't have the budget to throw at luxury skincare.

Before "clean beauty" was everywhere, before vegan was mainstream, The Mineraw had found its people.

The Instagram grew to 24,000 followers organically. Products sold in small batches — sometimes faster than I could make them. I eventually moved production to a factory to meet demand, got stocked in stores across KL, ran pop-up booths, handled operations, packaging, customer service, and everything in between. One person. One brand.

We turned a profit within the first few months. At its peak, the business was valued at RM 1 million.

COVID gave us a surge. What came after was harder. But I kept it going, kept it honest, and in 2024 — after five years of building something real — I sold the brand.