Good Juju is a fitness and lifestyle space that blends training, physiotherapy, community, and café culture under one roof. While the brand itself was already strong — with a clear personality, bold visuals, and distinctive tone — their previous website wasn’t doing the business justice.

Click to view the site → https://www.heygoodjuju.com/ ←

The Problem

Despite strong foot traffic and word-of-mouth, users visiting the site:

• Didn’t fully understand what Good Juju offered
• Struggled to differentiate between services (training, physio, lifestyle, café)
• Couldn’t easily find pricing or packages
• Dropped off before taking action due to unclear pathways

In short: the brand was compelling, but the information architecture and UX clarity were holding it back.

My Role

I provided end-to-end ownership of the website — from UX strategy to UI design and final build.

Scope included:

• UX audit of the existing website
• User persona definition
• User flows & information architecture