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Senior Product Designer with 8+ years of experience across digital products, SaaS platforms, and brand systems. Brings a founder's mindset from building and scaling a consumer brand end-to-end ~ with a consistent strength in translating ambiguous requirements into structured user experiences with a growing focus on product strategy, roadmap thinking, and outcome-driven delivery.
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💼 Senior Product Designer at Twine
📍 Kuala Lumpur, Malaysia [open to remote]
Product & UX • Product strategy & MVP design • User flows & information architecture • Wireframing, vibe coding & functional prototyping • Sprint planning & cross-team coordination
Design & Visual • Design systems & component libraries • AI-assisted design • Responsive UI, typography & layout • Brand systems & print craftsmanship • Basic HTML & CSS
Tools Figma, UX Pilot, Google Stitch, Claude, ChatGPT, Gemini, Loveable, Make, Replit, UiZard AI, Gamma, Asana, Notion, Miro, Flutter, GitHub, Webflow, Shopify, Canva, Microsoft 365
Strengths • Translating ambiguity into structured, user-centred solutions • End-to-end ownership from zero to shipped • AI-native workflow: design prompting, vibe coding and documentation automation • High attention to detail, clarity, and organisation • Fast learner with strong adaptability across tools and domains
• Designed and shipped a live SaaS MVP ~ a workforce intelligence platform helping HR leaders quantify talent ROI and connect people decisions to business outcomes • Led end-to-end UX/UI design across SaaS, web-based, multi-division products ~ ensuring scalable, consistent, and usable experiences • Owned user flows and edge cases, turning ambiguous requirements into clear, user-centred solutions • Collaborated with PMs and engineers to define features, align on scope, and deliver high-quality outcomes • Planned and managed design tasks across sprints, tracking milestones for timely delivery • Actively integrated AI tools (Claude, ChatGPT, Figma AI, UX Pilot & more) into discovery, ideation, and documentation workflows • Identified UX gaps in staging and drove iterative improvements through actionable, specific feedback • Established and maintained a scalable design system and component library ~ ensuring visual consistency, interaction patterns, and design standards across continuous product releases
UX UI Designer | Twine, Feb 2023 - Dec 2024 • Designed end-to-end product experiences across discovery, wireframing, prototyping, and high-fidelity UI for web and SaaS products • Built and maintained reusable component libraries and design standards, reducing design debt and supporting product scale • Collaborated with product and engineering to deliver MVPs and iterative feature releases on schedule
• Founded and scaled a DTC skincare brand end-to-end, defining business requirements, operations, and go-to-market strategy from zero to RM1M valuation • Led cross-functional decision-making across product, supply chain, marketing, and e-commerce ~ translating business objectives into executable plans • Managed the full product lifecycle for 10+ SKUs ~ from formulation requirements and vendor briefs to packaging specs and launch • Analysed customer behaviour and sales data to drive product iterations, maintaining repeat purchase rates above 25% • Crafted end-to-end brand and digital experience (visual identity, packaging, and e-commerce UX), achieving profitability within year one • Grew 24K+ Instagram followers organically through audience-driven content strategy • Secured media coverage across CLEO, L'Officiel Malaysia, Malaysia Tatler, British Vogue, and others ~ managing stakeholder relationships with press, retailers, and brand partners • Transitioned to minority shareholder in 2025 following operational exit
View full → Business & Product Case Study or → Branding & Story
• Built responsive, performance-optimised websites from concept to launch using Webflow • Designed brand identities, logos, social media assets & web experiences for startups, SMEs & founders • Managed end-to-end website projects, including UX/UI, visual design, content structur & client handoff • Translated business goals into user journeys, information architecture & conversion-focused layouts • Collaborated with clients to define scope, timelines & deliverables, keeping projects on track • Balanced creative direction with technical execution to ensure design intent carried through to development
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• Led visual and experiential design for a community-focused lifestyle and fitness brand focusing on their web experience • Translated an existing brand identity into a cohesive web experience that reflected the space’s energetic, inclusive cultur • Improved user flows and digital experience, helping members quickly find information • Achieved website performance: Performance 82, Accessibility 92, Best Practices 100, SEO 100 • Designed responsive layouts and a cohesive visual system to boost engagement across the website
2008-2012 • Raja Mahadi High School 2003-2007 • National School of Klang Jaya, Malaysia 2002-2003 • Grace Christian Community School, Philippines
AI Fluency: Framework & Foundations - Anthropic (2026) *Credentials* Foundations in Project Management - Coursera (2026) Credentials Google AI Essentials - Coursera (2026) *Credentials* Google UX Design Professional Certificate - Coursera (2023) Credentials The Complete Coding for Beginners - Udemy (2023) *Credentials* Figma UI UX Design Essentials - Udemy (2023) Credentials
English ■■■■■ Bahasa Melayu ■■■■□ Tagalog ■■□□□
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